Friday, September 2, 2016

The Black Eyed Peas and Using Music to Promote Peace

It was announced on Thursday that the Black Eyed Peas would be reuniting for a re-recording of their hit “Where Is the Love.”

“#WHERESTHELOVE (feat. The World)” will feature the Peas, plus an all-star cast of singers and celebrities, including A$AP Rocky, Jaden Smith, Snoop Dogg, Quincy Jones, Mary J. Blige, Nicole Scherzinger and many, many more, lending their vocals in the name of charity. Proceeds from the track will be going to the i.am.angel foundation, a charity started by will.i.am to help underprivileged children through providing college scholarships, in an effort to curb gun violence in the United States.

This is obviously not the first time musicians have come together in such a way for a cause. Go back to Band Aid in 1984 with “Do They Know It’s Christmas.” Bob Geldof wrote the song to raise awareness of the famine that was going on in Ethiopia. “We Are the World,” written by Michael Jackson and Lionel Richie, was inspired by Band Aid and also raised money for African famine relief. Over the years, these songs have been recorded and re-recorded to benefit various charities and relief funds.

Charity concerts have also been a popular way to get the word out. We’ve seen with Live Aid and Live 8 that music can bring the whole world together for a united cause.

While the idea behind “#WHERESTHELOVE (feat. The World)” is not new, it is an effective way to get a message out there. Because the song was so popular and political for its time, giving it a facelift and a new meaning will breathe new life into it.


You can check out music from all of the artists featured in “#WHERESTHELOVE (feat. The World)” right here at Vinyl Bay 777.

No comments:

Post a Comment